Type of entity
Authorized form of name
Rose Stereograph Company
Parallel form(s) of name
Standardized form(s) of name according to other rules
Other form(s) of name
Identifiers for corporate bodies
Dates of existence
George Rose was born in Clunes, Victoria in 1861 and later worked in his father’s boot-making business in Prahran while studying photography. In 1880 he founded the Rose Stereograph Company and became famous for producing stereographs, or stereoviews, which gave the illusion of being in 3D when seen through a hand-held viewer. In 1913, after the world wide decline in popularity of stereographs he turned his attention to the production of postcards which had become very popular in Australia and overseas. He published postcards in Melbourne which included Tasmania views by S. Spurling. Suprlings negatives were acquired by Rose in 1937.
The Rose Stereograph Company first started producing the ‘P Series’ postcards in 1913 and continued until 1967 at which time they switched to machine manufactured colour postcards printed by an outside firm.